Decision details

Support of Sussex Modern

Decision Maker: Cabinet

Decision status: Recommendations Approved

Is Key decision?: Yes

Is subject to call in?: Yes

Decisions:

Sussex Modern (SM) was a consortium of 22 cultural and viticulture businesses that came together to curate a high-end offer and maximised the impact of their offer in Sussex and redefined the identity of the county.  Significant investment and public funding had been allocated to support SM’s 2021-22 campaign.  It was clarified that SM’s campaign sought not to replace but to add another level of marketing to the existing support already delivered by the Council’s Destination Management Organisation, 1066 Country Marketing.  Cabinet was apprised of SM’s background, recent projects that they had delivered in Sussex and shown a promotional video.

 

SM was seeking additional investment to enable them to deliver a phased marketing, communications and digital audience development campaign to develop and enhance perceptions of Sussex, grow target audience awareness and engagement and encourage a rediscovery of the region.  The Council was keen to support SM’s campaign and it was proposed that £15,000 be allocated from earmarked reserves.

 

Cabinet was supportive of the recommendation and agreed that the funding would support SM to deliver a valuable tourism marketing campaign for Sussex.

 

RESOLVED: That a £15,000 grant be funded from earmarked reserves, towards the continuation of the Sussex Modern campaign 2021-22.

Report author: Ben Hook

Publication date: 01/04/2021

Date of decision: 29/03/2021

Decided at meeting: 29/03/2021 - Cabinet

Effective from: 13/04/2021

Accompanying Documents: